Dear Starbucks,

You grew too big and now you want to be small again, except this time you have investors, board members, and reams of corporate drivel telling you that you must also maintain your position as a stronghold of the coffee industry. You're closing stores because you grew too big for your britches. In the world of coffee, yes, you absolutely can be too big. You just can't have your cake and eat it too.

The idea of the true, authentic coffeehouse is diametrically opposed to the corporation. People don't want to drink coffee with Bill Lumberg, they want to drink coffee with a starving artist.

I appreciate the cheaply made website - although you haven't convinced me that the "sole proprietor" of this new coffeehouse slaved for months to simply get it the site functioning properly. I also appreciate you letting us know all about the brewing process and the different kinds of beans that will be used. It makes for good, informative reading.

In the end, many people looking to experience an authentic cup of joe will go elsewhere...to some guy named Joe who's live long dream was to own a place that slings cups of coffee.