Reebok SmoothFit Select Ride
Check out our new technology. Here's a
good blog post about the new shoes we have coming out this spring.
As many of you know, I work in brand marketing at Reebok. I'll try to keep my work specific stuff to a minimum, but want to make sure I'm bringing some of our cooler products to your attention as we get ready to release them.
From our press release back in January:
"
Reebok’s SmoothFit Select Ride is like no other athletic shoe on the market. With one click of a button that is positioned on the side of the shoe, SmoothFit Select Ride provides the versatility that consumers demand in a performance athletic shoe. By pressing the shoe’s “Run” button and taking a few steps, the wearer will feel the shoe automatically inflate. This causes the cushioning of the shoe to become thicker, creating a soft, smooth ride for runners. By pressing the shoe’s “Train” button, the wearer will feel the shoe release air cushioning. This causes the cushioning of the shoe to become thinner and firmer, providing the ideal stability for training. This unprecedented technology allows consumers to have the ultimate two-in-one performance shoe"
Get 'em here.