Posterous theme by Cory Watilo

Yahoo's Re-Branding Begins With Slick Video

I really like this video for a variety of reasons. The first is that we finally see a bit of behind the scenes action from Yahoo! - this is the type of video we're used to from trendier companies right now (I'll link up Zynga's new video in a later post). I also like that they are in a challenger position - it's always exciting to see someone willing to put up a fight. Lastly, the cowboy hat at the end killed me.

I wish Yahoo! all the luck in the world. More competition will only make our web-searching experience better!